What a roofing buyer looks for

Most people looking for a roofer are not browsing. There is a stain on the ceiling, a shingle in the yard after a storm, or a note from the home inspector. They are on a phone, often standing in the driveway, and they want three things answered before they call.

Repair or replace? The first question a homeowner asks, and the one most roofing sites skip. A page that explains when a roof can be patched and when it cannot, in plain words, earns the call.

What does your work look like? Photos of real roofs, close enough to see the flashing and the ridge, and the kinds of roofs you do: shingle, metal, flat, whatever you actually install.

How do I reach you right now? A phone number that taps to call from the first screen, and a short form for the person who would rather type than talk: address, what happened, a photo if they have one.

After that they look for whether you are local, whether you do their kind of roof and what happens after they call. A site that answers those in the first minute gets the lead; one that opens with a stock photo and a slogan does not.

Roofer kneeling on a shingled roof with a nail gun, a white work truck parked in the street below

What we build for roofers

A Full site, from $3,400, usually fits a roofing company best: an individual page for each service you offer (repair, replacement, metal, storm damage, gutters, whatever you do), plus Home, About, Service Areas and Contact. A smaller company with two services fits a Standard site from $2,450.

Every page is laid out for a phone first, with the call button and the form near the top. The repair-or-replace page is written from your notes about what you actually see on roofs around here. Your photos are placed by service, so the metal page shows metal roofs. The form lands in your inbox, your Google Business Profile is linked, and the service-area page names the towns you work in so a search from one of them finds you. Google does not verify or endorse these services.

We keep the claims on the page to what you can back up. The site says what you offer and how a job goes; it does not say things about your business that you have not told us. Most five-page sites take 2–3 weeks; ten or more pages take 4–8 weeks. See pricing for what changes the number, or the sample websites for the layout below.

Sample roofing websites

Two sample sites that show how a roofing site can be laid out. They are samples, not client sites.

Homepage of Chilhowee Roofing Co.

roofingCleveland TNsample

Chilhowee Roofing Co.

A roofing site with a repair-or-replace page and a storm page that fills the form.

View sample site
Homepage of Sipsey Roofing Co.

roofingTuscaloosa ALsample

Sipsey Roofing Co.

A roofing site that puts the facts a homeowner checks on every service page.

View sample site
A made-up business, shown as an example
Get a price for your site

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Roofing website questions

What does a roofing site cost?

Standard from $2,450 for five pages (up to eight); Full from $3,400 with an individual page for each service. More pages or copy written from scratch move the number up.

Do I need a page for every service?

If you want to be found for metal roofing, you need a metal roofing page. A page per service is what the Full package is for. Two or three services fit in a Standard site.

Who owns the site?

You own the website and the domain. There is no long-term contract.

How long does it take?

Most five-page sites take 2–3 weeks once we have your notes and photos. Ten or more pages take 4–8 weeks.

Start my roofing site

Tell us which roofing services you offer and the towns you work in. We come back with a page count, a price and a timeline.

Send the details

Or call (256) 445-9062. We never sell your information (privacy policy).